Evan sent this email and link to EE this morning,
If you can sell a t-shirt for $41, you'll be on to something.
If there's a market for shirts like that, it would be silly not to price accordingly. People are irrational all the time and sometimes the factor that helps a product tip is a prestigious price tag. The buyer gets to be unique for wearing such a rare design. Not to mention he gets to feel superior for being so blasé with cash. The product (if widely noticed) gets elevated amongst similar products and the lower priced competitors are left wondering why they aren't as cool. It's a feedback loop.
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God damnit! (excuse the language) But seriously, why would you ever want to pay over $40 for a t-shirt? I don't even like paying that much for a pair of jeans. All I have to say is that I hope the sad saps who buy this overpriced piece of fabric strut their shit and let the whole world know, "I am a huge tool and paid four times more than this shirt is worth just to be an uncreative product of an over consumptive society."
Gaaagghhhh!!! Lord Hulk Rage!