The Executive Producer of "Everybody Loves Raymond," Phil Rosenthal, delivers his prepared testimony at the House Telecom and Internet Subcommittee "Future of Video" Hearing. He explains the insidiousness of product integration -- working commercial products INTO the story. Apparently the writers and actors don't get paid for this and, obviously, there's no way to TiVO it out. Wayne and Garth saw this coming in 1993. (via: AdPulp)
While that's true, the writers are also getting paid to create something original and hopefully inspired. So this is certainly demeaning to the writers -- but, I agree with you in that it seems like Rosenthal is saying he'd endure the comprimise if he was getting a cut of the profits. Regardless, by forcing product integration down the creators (and audiences') throats, the networks are shooting themselves in the feet... and that's just really sad.
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Obviously this kind of thing can manifest itself [oreos] in [oreos] less [oreos] than [oreos] desirable [oreos] ways.
But I don't like that they say they aren't getting paid. They should realize that they aren't be paid to act or produce or write necessarily, but that they are being paid to create revenue for the networks.