For those of you that don't like RSS readers and would prefer more emails. Seems strange to me too but the feature was requested last night at dinner so to Google I went.
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It seems kind of silly considering that the most of the popular email applications like google and yahoo require you to create a profile which generally gives you access to an RSS reader anyways. Also you can add feeds right to IE or Firefox. I guess I am just kind of confused why you'd want this unless you are really just a one stop shopping kind of person. "only email for me!"