OrangeCoat

That's Quality

"The Brand Builder" Olivier Blanchard on iPod's abbreviated lifespan and the idea of quality:

I own a pair of thirty-year-old Raybans. I own watches that belonged to my grandfather and survived two world wars. I own tweed jackets that are twice my age. They look and work as if they'd been in storage most of their lives. (They haven't. I use them all regularly.)

That's quality.

(among other things)

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