In 3 experiments, they were insulted by a confederate who bumped into the participant and called him an “asshole.” Compared with northerners—who were relatively unaffected by the insult—southerners were (a) more likely to think their masculine reputation was threatened, (b) more upset (as shown by a rise in cortisol levels), (c) more physiologically primed for aggression (as shown by a rise in testosterone levels), (d) more cognitively primed for aggression, and (e) more likely to engage in aggressive and dominant behavior.
Found on Barking up the wrong tree
And this has been the case for generations. In 1856, South Carolina Congressman Preston Brooks beat Senator Charles Sumner on the floor of the Senate with a cane after he was insulted.
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