Keith Reinhard, one of New York's top advertising executives, who heads BDA, said: "Surveys consistently show that Americans are viewed as arrogant, insensitive, over-materialistic and ignorant about local values. That, in short, is the image of the Ugly American abroad and we want to change it."
No-Navel Jimmy sums it up pretty well with, "these 'tips' aren't for travelling; they are tips on how to be a fucking human"
Has it really gotten so bad that we need a guidebook on how to demonstrate the most basic levels of consideration. And couldn't this whole idea be distilled into, "When in Rome..."
There's another quote in this article that struck me a little sideways. "The guide also offers tips on the dangers of dressing too casually." Okay, so I agree that Americans are (in general) gruff and unrefined bafoons who have a penchant for fanny packs and faded neon green Myrtle Beach Polo Club t-shirts, but let's turn the mirror on Europe for a moment.
Let's talk about the dangers of wearing shorts that come straight from a 1970's basketball uniform and speedos. I'm looking directly at you Germany. If you're going to rail on "ugly" Americans, nix the flambeau shorts, the tight speedos, and the attitude.