In the year since Peter Buchanan-Smith started selling axes, his dog died, he and his wife separated and he sold the house he thought he would grow old in at a big loss. Also, he parted ways with his business partner.
So starts the New York Times article on the Best Made Co.. It's a lead good enough for a quality country and western song. But certainly not the perfect country and western song.
Like Woot, I've got a company crush on the Best Made Co..