Blogging is many things, yet the typical blog is written by a teenage girl who uses it twice a month to update her friends and classmates on happenings in her life. It will be written very informally (often in "unicase": long stretches of lowercase with ALL CAPS used for emphasis) with slang spellings, yet will not be as informal as instant messaging conversations (which are riddled with typos and abbreviations). Underneath the iceberg, blogging is a social phenomenon: persistent messaging for young adults.
An iceberg is constantly dissolving into sea water, and the majority of blogs started are dissolving into static, abandoned web pages. Right now, though, this iceberg is moving so quickly into arctic waters that it is gaining mass faster than it is losing it. The key is that an iceberg is never what it appears, and so it is with today’s blogging community.
The survey also points out that, like most hippies, most blogs suck. Furthermore it says most blogs are not updated very often (which makes them not very bloggy at all). This is interesting because Perseus also authors a blog that hasn't been updated since December of 2005. Gotcha. Posers.
Part of these blog studies should include a better definition of what a blog is: a rapid method of publishing content + regular updates + authentic voice + rss. Everything else is just a web site (not that there's anything wrong with that).
I actually feel a little stupid for referencing a marginally relevant three year old Perseus study, but I'm sick of non-blogs being lumped into the same category as real blogs. This muddles the language and besmirches blogging's previously cool reputation. I also needed a good way to work in the CBS interview with The Grateful Dead.
Hope you hippies enjoyed it.