Remember back in 1993 when it was cool to put animated "Under Construction" .gif graphics on an unfinished section of your website. Of course, and on rare occasion we land on one of these pages, only to find that 15 years later it is still being hammered out by little guys in hardhats.
A quick search of "Under Construction" reveals many sites advising against this early practice and others celebrating the awesome graphics.
Today, Web 2.0 has replaced the old with the new, and "Coming Soon" is thy name. We can even steal "Coming Soon" animated .gifs, just like the old days.
I ran into a recent example at the bottom of a company's Premium page. The free section has nifty graphics and a slick registration process. The paid/premium page has a meager bulleted list and a Case Studies heading with "Coming Soon". I imagine they make more money off the FREE service, but it struck me as odd that a site of this magnitude would go through the trouble of listing "Case Studies" and have nothing to show
I asked myself, what are legitimate uses of "Coming Soon"?
It seems acceptable to share future plans in the company blog.
I could even see a "road map" section of future features, enhancements, fixes, etc, but only if you're able to put an expected date on them and show some level of commitment or activity.
I wonder, what are other modern derivations of "Under Construction"? What else would be an acceptable use of the "Coming Soon" approach?