Don't be a Yellow Tail
Slate has an interesting story about the decline of the Australian wine industry. They cited two big reasons for the decline.
- Yellow Tail and copycats of Yellow Tail became so popular the wine drinking public associated Australian wines with "cut rate" wines.
- The higher end wines all started copying a style of wine (ultraripe, high-alcohol, extravagantly oaked shirazes) and this style has become less popular in recent years.
The moral of the story, don't sell yourself too cheap and don't copy the popular trends.