Greenville native, Shoeless Joe Jackson, took money from some gamblers back in 1919 when the White Sox threw the World Series. For this, he was banned from baseball--for life.
Fast forward to 2005, the single-A affiliate of the Boston Red Sox baseball team moves to Greenville and needs a new name. Everyone in town wants to call the team the "Joes" out of respect for Shoeless Joe. Well, major league baseball is stupid and they said no to the name because Joe is still banned from baseball (even though he's now dead). So, the team had to pay an ad firm a bunch of money to come up with a name. The team name turned out to be 'The Drive' and that name went over like a fart in church.
Now fast forward a couple of more months and the Hall Yes! campaign has officially begun. Anchored by an OrangeCoat website, the goal of the Hall Yes campaign is to get Shoeless Joe into the Hall of Fame and change the name of the "The Drive" to "The Joes".