You sometimes forget how important business cards are for new companies. For an entrepreneur it is putting their dreams, their life goals into something tangible and tactile. On a 3.5 inch wide piece of card stock. To the success of a business a business card is not as important as a business plan or website, but to the psyche of an entrepreneur it is often times the most important thing. It tells the world, this dream of mine, it is real and I am serious.
I was reminded of that today when Evan came back from helping Essential Evolve print off a quick round of simple business cards at Kinkos. These aren't the final cards and we aren't even using the final version of the logo. Both the card and logo are in Beta to use a term from OC's world. But they are flying out to Las Vegas for a trade show next week and they needed these cards now. So, we got them done. At Kinkos. And I love them.
I love the cards so much because I know what they mean to Kelly and Geoff. I understand and relate to the passion they have for their company. Essential Evolve has been a dream of theirs for years and they are finally at place where they can make their dream a reality.
When we first started OrangeCoat, Evan put everything into our first round of business cards. They were different and fun and something he'd probably never design today. But they were perfect for a young OrangeCoat. I remember getting those cards back from the printer and just playing with a single card for fifteen minutes. Flipping the card over and back, over and back. Bending and plucking the card. That damn card sure was real and so was OrangeCoat.
I think and hope Kelly and Geoff at Essential Evolve are doing something similar right now. They have a ton of passion and some great ideas. I hope those business cards help solidify, in some way, the idea and business of Essential Evolve. I hope they continue to grow and enjoy their business and hope they don't forget the simple joys of the beginning, like holding your first business card.
OrangeCoat is slap busy right now. Drinking through a fire hose as some like to say. But, I sure am glad we were able to get those cards done for Kelly and Geoff. I think Essential Evolve is going to be a great company run by passionate people.