Is there such thing as a good logo redesign?

Posted 15 years ago by Adam Gautsch

No one seems to like AT&T's, Kodak's, Intel's, or Sprint's new logos. In fact, I can't remember one time in the last couple of years that a logo re-design has happened and people have liked it. So my question is, is there such thing as a good logo redesign? Or, are we all just a bunch of Garth's who fear change.


olivier blanchard ~ 15 years ago

Yeah, there absolutely is such a thing, but a) it's kind of tough to pull off, and 2) it has to be more of an evolution than an actual redesign.

All in all, it's usually not agood idea anyway, unless you're starting out with a bad logo to begin with. (Like The Greenville Drive's logo, for example.)

What blows my mind is that anyone - let me say it again: ANYONE - thought that the new Sprint logo was a good idea.

upwardspiral ~ 15 years ago

2 good ones:

  1. SunTrust
  2. Wachovia

Banks are now the industry pumping money into marketing - everything about thier advertising is better right now. It wont last long, but right now the best and brightest are doing their logos. I am curious to see what BB&T is going to unleash.

Adam Gautsch ~ 15 years ago

Yep, of all the re-designs that have happened lately I do think SunTrust's was the best. It certainly caught my attention when all the new signage went up.

Rachel Goldstein ~ 15 years ago

Great point. I think it is hard to 'like' change sometimes. I don't like seeing packaging and logo chages on 'established' company's products. But that is how I am about everything.

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