Behind the scenes of Clerks 2.
Oh, that wacky Kevin Smith, that guy understands how to market to the kids.
Kevin's own blog is where I just found the best web content I've read in a while, if not ever.
Start reading here and don't stop until you've finished all 8 post on Jay's fight with drugs.
They are great. Funny, moving, scary, stuff.
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Hit the nail on the head (proverbially speaking). That man's a genius! (though I'm sure the box office won't support that claim.)