This is not to say we don't have a target market. In fact, most of the first year and half of OrangeCoat was spent figuring out what type of client we work best with and what type of client we should target. Nonetheless, our target isn't a particular market segment, instead our target is a client with a certain philosophy.
We are looking for people, companies and organizations that understand and respect the web and want to use the web to further their defined goals. For us, it's the philosophy of the company or organization that matters much more than the product or service they are selling.
I'm going to be writing more about this for OrangeCoat 3.0 but I figured I'd drop the major theme on the Yeti first.