The paperback release of Freakonomics in the UK evidently needed a new cover design. I'm all for freshening things up a bit, but the new layout seems very...literal? To me, it's just too easy to go with a hodgepodge of stereotypes from the book. And why is it set upon a balmy and palmy beach scene (I don't remember that from the book at all)?
From Stephen J. Dubner:
As to why the British version doesn’t have the apple/orange: I’m not sure. It may be that the image couldn’t be licensed for the U.K. market (although the apple/orange has been featured on many other editions, incl. Italian, Korean, German, etc.); it may also be that our British publishers (who, I must say, are excellent) simply have their own sense of what works there and what doesn’t.
Well, it's not very intriguing and looks more like a checkout aisle tabloid magazine than a serious book. Does this say anything about the British culture or is it just a lazy design? Maybe the the publisher is scraping the bottom of the readership barrel and thinks they need to dumb it down a little? Or maybe I'm just being too critical.
The UK hardcover muffed the punt too, in my opinion. I guess I just don't understand what's appealing to the eyes of British consumers.