We're going to write a lot more about this later, but today let's share the basics. At 621am on February 14th, 2012 we launched the new CarCoversDirect.com. This is a complete rebuild of pretty damn successful site. Our goal was to upgrade and modernize the code, increase the speed, make the site mobile and tablet friendly, and simplify the design. We did this with an eye on improved conversions, SEO, and site maintainability. This process included designing and coding the template with responsive principles in mind, managing all the massive number of products in a MongoDB, and writing the code using the FuelPHP framework.
This whole project was a big, hairy, audacious leap forward. We're super proud of the results and would like to thank the Covers Direct team for letting us push things so far. Also, I'd like to give a particular atta-boy to Evan for leading the charge throughout the project. More to come.