This idea was mentioned in our last post, but I want to explore it a little bit more. How hard are you supposed to fight for an idea? As an agency (design, marketing, advertising, law, etc), you are paid by the client to leverage your talents and tell him what to do. Clients rarely like this idea. They want to be involved in the process, they demand to be involved in the process. They are writing the f'ing check.
Fair enough. But what happens when an agency and client cannot see eye to eye. Do you break up? Do you kowtow? Those are you two options, all other options have been exhausted. I'd like to say you fight the good fight, stand for what you believe, if and ONLY if you know it is the right path, and if the client still doesn't trust you, leave, cut line and go to another client. This is easier said than done when you are small, young, and hungry (in every sense of the word).
This happened to OrangeCoat a couple of times lately. Not in a huge or dramatic way but we have done or are doing a couple of websites that will never go in our portfolio, will never have 'an OrangeCoat Design' at the bottom, and will never be claimed by us after the last check clears.
The decision not to put up a fight for these sites never really bothered me. We needed the business and we couldn't afford to fight it out over the designs of these sites. Pick your battles and keep moving forward. The battles of making the links look more like 'buttons' for a five page brochure site was not the battle we were looking for.
Things have changed now. I've seen friends go to battle for an idea and it has given me a little inspiration. I'm not inspired to fight clients for the shit of it. But I am inspired to get more excited about projects, all projects. After all, that's the best part of our business, each project gives you a chance to play, explore, and get excited. Don't do average, even when the client wants average. Demand more from yourself and your clients.