The Change Function

Posted 10 years ago by Evan Tishuk

"the ultimate success or failure of a new technology can be distilled down to a simple concept: the total perceived pain of adopting a new technology must be less than the total perceived crisis of not having the new technology." Sounds like The Change Function is going to be a good read. I believe the word "perceived" is where marketing comes in.

1 Comments

Adam Gautsch ~ 10 years ago

I'd like to point out that the author's first name is Pip.

For reservations, call office(800) 890-1702. Send fan mail to our work location at 101 N Main Street, Third Floor, Greenville, SC 29601 USA 34.850823 -82.398746
Lovingly crafted by orangecoat with some rights reserved, and a promise not to spam you.

Back to top