When I first started attending networking events no one knew who I was and visa versa. I was just the weird kid in the flip flops. Nonetheless, I just kept showing up and showing up. I'm not the most outgoing person in a crowd so I would just meet a couple of people a meeting. And keep showing up and showing up. Doing this for a long enough time people start knowing and remembering who you are. I was practicing, without knowing it, the George Costanza Networking Method (GCNM).
The GCNM is a pretty easy. Every time you go to an event get your name stuck in one persons head just like a radio jingle, Co-stanza. Pretty soon, enough people remember you and they start introducing you around to more people and the jingle spreads. Co-stanza. Next thing you know everyones good friends and life is much easier.
Social networking is still not the easiest thing in the world but I just keep showing up, keep spreading the jingle and things keep getting easier.