I can't pinpoint its birth, but I'm very happy to see the trend of the hyper-real action movie. Movies like the new Bond adventure (trailer just released) and the new Batman epic (Kevin Smith gives a short review calling it the Godfather II of comic book movies) take their source material seriously and deliver dark plots with powerful, hyper-real action scenes. These movies are extremely entertaining and feel both real and substantial.
For a while every action movie was shot in a Matrix-style "bullet time," or as an overly campy Batman and Robin style. At best, it turned the genre into an unrealistic video game and at worst it turned the genre into unwatchable fluff.
On a side note: For some reason I want to credit the first Borne movie for some of this. I do remember watching and being so excited to see action scenes shot in real time or even faster than real time instead of the slowed down Matrix style. That being said, the super shaky camera during non-action scenes needs to go. I get sea sick too easily.