The POTUS versus Patagonia

Posted 6 years ago by Adam Gautsch

During the long Commerce Weekend the President of the United States tweeted out Black Friday deals for his election merchandise (10% with coupon!) while Patagonia took a human angle to marketing their products while also making a strong political statement when they said, "Don't Buy This Jacket".

Corporate personhood is crazy, but I did find it interesting that the entity with the more unique and human voice was the corporation.

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