The Power of Design

Posted 16 years ago by Adam Gautsch

The Clemson On-Site Training ad, month after month, gets twice as many clicks as the other ads on the site.

That ad has been in every position on the side bar, the only thing that has remained constant is the design. I think it is the most appealing ad on the side bar and the stats prove that it is the most effective as well. And yes, it's an Evan design.



C-Town ~ 16 years ago

I think the Elliott Davis one is the most appealing.

Chris P. ~ 16 years ago

The design consists primarily of neutral, unobtrusive colors, and therefore, large patches of orange (like those found in the Clemson ad) stick out like sore thumbs. The lines on the ad itself are clean, clear, and bold, and they really draw the eye away from the content no matter where the ad is placed.

If you're ever commissioned to place an ad on a particular site, you would be well-suited to study that site's color scheme before hitting the drawing board. Once there, you should construct something that contrasts visually (and tastefully) with the existing design in order to achieve maximum throughput.

nobrainer ~ 16 years ago

Is it possible that the demand for that product is just that much greater than for the products in the other ads? I suppose you would have to make a similar looking ad for something completely different to test that idea.

Evan Tishuk ~ 16 years ago

It's the orange. Orange contrasts really well with the white/gray of virtually everything else on that site. And orange is also the greatest color ever made.

nobrainer ~ 16 years ago

Speaking of orange being the greatest color ever made, did Bear ever find a suitable orange blazer?

Evan Tishuk ~ 16 years ago

Bear: Snap a picture of your kick-ass blazer and post it on this blog!

olivier ~ 16 years ago

Orange is the magic color. (It's at least 7.83% more effective than tangerine.)

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