Why Starbucks is a friend to your local coffe shop

Posted 8 years ago by Adam Gautsch

Not to brag, well maybe a little, but I told you Starbucks helps the small coffee shop.

"You're going to love it," Stewart reported. "They'll do all of your marketing for you, and your sales will soar." The prediction came true: Each new Starbucks store created a local buzz, drawing new converts to the latte-drinking fold. When the lines at Starbucks grew beyond the point of reason, these converts started venturing out—and, Look! There was another coffeehouse right next-door! Hyman's new neighbor boosted his sales so much that he decided to turn the tactic around and start targeting Starbucks. "We bought a Chinese restaurant right next to one of their stores and converted it, and by God, it was doing $1 million a year right away," he said.

2 Comments

dave ~ 8 years ago

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olivier blanchard ~ 8 years ago

Damn. That turns the concept of competition on its head. I love it.

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