This is a complete rebuild of pretty damn successful site. Our goal was to upgrade and modernize the code, increase the speed, make the site mobile and tablet friendly, and simplify the design. We did this with an eye on improved conversions, SEO, and site maintainability. This process included designing and coding the template with responsive principles in mind, managing all the massive number of products in a MongoDB, and writing the code using the FuelPHP framework.
This whole project was a big, hairy, audacious leap forward. We're super proud of the results and would like to thank the Covers Direct team for letting us push things so far.