Essential Evolve is a clothing line for men and boys. Their goal is to bring a hipness and edge to the southern market dominated by khakis and boat shoes.
To start this line they first needed a logo and brand that helps to show their edge and personality. We developed a very unique logo that meshed two of their favorite themes 1.) the growth and evolution of trees and 2.) the rock and roll edge of the skull and cross bones.
The result is a tree skull logo and accompanying brand identity that can grow with entrepreneurs at Essential Evolve.