Yahoo 2.0

Posted 10 years ago by Adam Gautsch

Why do you think that Yahoo feels the need to have a completely different (very web 2.o-y) design for the podcast page? Every other Yahoo page has the same general look and feel.

4 Comments

tom sherman ~ 10 years ago

I'm not going to take a shot at the "why," but I will say that I don't think they do a great job with either their traditional look-and-feel or this new shot at a Web 2.0ish design. I've always felt Yahoo's strength is in IA and integration rather than design or "unclutteredness."

Evan Tishuk ~ 10 years ago

My guess as to "why" is that the aquisition of such companies as del.icio.us and flickr has lead to some interesting planning meetings regarding this subject. They are likely forcing their entrenched old guard programmers and developers to adopt this "new way" and there's a learning curve involved. This is evidenced in the fact that their "web 2.0ish" design (proudly?) displays the "DTD HTML 4.01." Plus they're a huge company that has tons of layers so getting everyone on the same page is either slow or impossible. I'll give them a little credit for at least trying, but they should have just stuck with their strong suits--see Tom Sherman's post above.

Adam Gautsch ~ 10 years ago

I guess my point was, why do a completely different design style if you have a pretty standard design set for the rest of your products. It doesn't seem to make much sense. Even more so, why not just wrap the podcast into the rest of the My.Yahoo RSS feeds instead of this strange cross mojonation they got going on right now.

That all being said, I'm still a big fan of Yahoo and I use My.Yahoo every damn day.

Evan Tishuk ~ 10 years ago

Kottke posted a cool link today that referencing Esther Dyson (digital philosopher) who points out that Google grows with "blind evolution" letting the best ideas bubble up and compete. Contrary to Google, Yahoo has more of an "Intelligent Design" strategy; they know where they want to go and focus on that.

She astutely points out that neither strategy is better than the other, but I would have to say that in a constantly evolving landscape, like the internet, Google's way is going to be less pretty but more effective. Same old story.

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